Raheem Sterling: is he the next Beckham?
How to go from sports star to megabrand.
An episode of the Beyond Today podcast, hosted by BBC Radio 4, titled "Raheem Sterling: is he the next Beckham?" was published on December 18, 2019 and runs 19 minutes.
December 18, 2019 ·19m · Beyond Today
Summary
Raheem Sterling is one of the best footballers in the world. But 2019 has proved that he’s even more than that, becoming a key voice in the fight against racism in football. With deals with big brands like Nike and H&M, his reputation is expanding beyond football. We speak to one of Raheem Sterling’s former coaches, Steve Gallen, who tells us what makes him tick, and to Danny Rogers from PR Week, who explains what Sterling needs to do to make the jump from sporting superstar to global icon.Presenter: Tina Daheley Producers: Harriet Noble and Seren Jones Mixed by Nico Raufast Editor: John Shields
Episode Description
Raheem Sterling is one of the best footballers in the world. But 2019 has proved that he’s even more than that, becoming a key voice in the fight against racism in football. With deals with big brands like Nike and H&M, his reputation is expanding beyond football.
We speak to one of Raheem Sterling’s former coaches, Steve Gallen, who tells us what makes him tick, and to Danny Rogers from PR Week, who explains what Sterling needs to do to make the jump from sporting superstar to global icon.
Presenter: Tina Daheley Producers: Harriet Noble and Seren Jones Mixed by Nico Raufast Editor: John Shields
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