Rainbow Shops: Preparing for ecommerce’s future

In this episode of the Fearless Commerce Podcast, host Mike Cassidy sits down with returning guest David Cost, Vice President of Digital and Ecommerce at Rainbow Shops, to explore the evolving world of ecommerce and retail. They dive into key topics like ecommerce trends, privacy concerns with cookies, the impact of buy online pick up in store (BOPIS), and the challenges of scaling new technologies like Gen AI. David also shares insights on replatforming to Shopify, combating ecommerce fraud, and how physical retail stores can offer a competitive edge. Tune in to hear practical advice and industry insights from one of the leaders in the digital commerce space.—This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.Signifyd