Rapid Retail Questions with Scout Brisson, CEO of De Soi

Send us Fan MailIn this rapid-fire Retail Readiness Round, Scout Brisson, CEO of De Soi, drops powerful insights for any founder getting ready to hit store shelves. From packaging tips that stop customers in their tracks to the underrated magic of being on-shelf at Whole Foods, Scout shares what she wishes she knew before launching into retail.We talk: 💡 How to make your packaging speak in 5 seconds (or less) 📦 Why your messaging hierarchy really matters 🛒 The true value of in-store visibility (and a Slack channel full of shelfies) 🥤 How sampling drives discovery — and conversionIf you’re looking to make a strong retail debut, don’t skip this one.De Soi Website: https://drinkdesoi.com/De Soi Instagram: https://www.instagram.com/drinkdesoiScout's LinkedIn: https://www.linkedin.com/in/scout-brisson-558674121 Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book