Ravindra Sharma (SBI Life) | Crafting Brand Strategy in a Regulated Market

from The 4outh Era of Branding · host chlorophyll brand and communications

Ravindra Sharma (SBI Life) | Crafting Brand Strategy in a Regulated MarketIn this episode, Kiran Khalap sits down with Ravindra Sharma, Chief of Brand at SBI Life Insurance. A seasoned marketing practitioner, Ravi joined SBI Life Insurance after taking brand HDFC Life to new heights. Discover how SBI Life carved a unique space in a highly competitive and regulated insurance market. Key Insights:1.⁠ ⁠How SBI Life managed to create a differentiated space for itself in a highly competitive, and, by regulation, undifferentiated market.2.⁠ ⁠The brand strategy creation process, in collaboration with chlorophyll, that allowed SBI Life to appeal to a wide demographic of Bharat as well as India.3.⁠ ⁠The stringent guidelines followed by the marketing team at SBI Life to maintain brand sanctity.🎧 A must-listen for anyone navigating branding in challenging industries!

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This episode was published on October 14, 2025.

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