RB 004 - Right Is The New Right - Revenue Bytes

Q: How long is this episode of Revenue Bytes?

This episode is 33 minutes long.

Q: When was this Revenue Bytes episode published?

This episode was published on October 6, 2023.

Q: Can I download this Revenue Bytes episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

Revenue Generation, which historically is associated with sales, is now an expectation that CEOs and the board have of B2B SaaS Marketers. So that means GTM roles are shifting to the right (towards revenue). This is the new right for B2B SaaS marketers, which requires new playbooks and focuses on revenue outcomes and sales ROI.

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