Rebel of Rebel's Raiders | Entrepreneurship Unlocked w/ Nate Linder #14

In this episode of Entrepreneurship Unlocked, I’m joined by Rebel SMG, the founder of Rebels Raiders, a US based tactical gear brand with a loyal following and a reputation for building high quality gear without the inflated price tag.Rebel walks through how his path started at Kenai Pro Gear, how he ended up doing everything from warehouse work to customer service to marketing, and why memes became the unexpected growth engine that helped the brand break through. We also get into how Rebels Raiders was born, including the early move that changed everything, buying a leftover container of unshipped inventory with his life savings, flipping it, then meeting the Vietnamese manufacturer he still uses today.We talk product design and what it looks like to build gear for real people, not just hardcore gear nerds. Rebel breaks down why most tactical gear feels like an overwhelming a la carte mess, and how he designed an all in one plate carrier and a modern backpack by pulling inspiration from what already existed and improving it. He also shares the pricing philosophy behind the brand, aiming for that sweet spot where the gear performs at the “Gucci” level, but stays accessible.Later in the episode, we get into how he built a large social media presence and his philosophy of “controlled authenticity,” basically being real but intentional, and tailoring content to the platform without turning into a try hard growth hacker.If you’re into brand building, product development, direct to consumer entrepreneurship, or you just want to hear what it actually looks like to build something from scratch without a perfect setup, you’ll like this one.https://rebels-raiders.com/Support the show