Rebranding

On the podcast today I have Claire Weston - Chief Marketing Officer at CodaClaire and I are going to talk today about REBRANDING,, here are some of the questions we consider:What would prompt companies to consider a rebrand?How important is it to do extra work or research to understand your audience before rebranding?While your USP is probably important, how important are other factors such as brand mission, values etc -What kind of analysis do you do of your competitionHow important are outside consultants, agencies etc in the rebranding process?What can you do and not do if budgets and other resources are restricted?If you want to reach out to Claire do reach out viaLinkedIn