Redberry Going For "Total Reach"

Redberry Group CEO Datuk Siew Ka Wei is on the Breakfast Grille. Listen to the podcast for the expanded version, as he discusses: -- his plans for the media division -- the outdoor advertising business -- the performance of the Malay Mail since its reincarnation on January 30th, 2012 -- editorial policy -- coverage on GE -- rationale of distributing one million copies of the Malay Mail on December 7th -- balacing editorial content with the need to sell to advertisers -- print as a sunset industry -- outlook on adex -- performance of Malaysian Reserve -- rationale of buying internet radio Durian FM -- challenges in running print media -- PM's brother Datuk Johari Razak on board of AncomSee omnystudio.com/listener for privacy information.