Redefining your perfect niche by "Narrowing the Arrow"

I used to spend a lot of time getting clients to create a customer avatar/ target persona.It’s something that big companies spend a huge amount of time on- and it’s foten because they are trying to find the targeted group in an audience of BILLIONSHowever, for many of us, we’re not fishing in a barrel of billions.If we live in a small regional town, or we offer a low competition service, or we don’t need that many clients, we might not need to describe our target persona as “25-35 year old male who loves drinking pina coladas and taking walks in the rain”In this episode I want to release you from the idea that a target persona is the ONLY way to narrow your target marketAnd give you seven (yes SEVEN) different other methods you can use to find your peopleWe personally use a mix of three of these, and since I’ve used this method I’ve found we’ve had far better engagement, growth and qualified leads.You STILL need to talk to one person in your marketing copyBut this episode will help you narrow that arrow so that one person hears it, sees it, and knows IT’S JUST FOR THEM During this episode we discuss the following:Why it’s really important to Narrow the ArrowWhy this method is especially effective for people who live in small towns, and citiesHow this method can help coaches and trainers grow their audienceThe seven key ways you can define your target marketHow to apply this in your own businessHow to blend several of these ideas together IMPORTANT LINKSNarrow the Arrow Worksheet IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODESMAP IT Marketing Facebook groupIdentify’s Free Events and WebinarsIdentify Marketing InstagramIdentify Marketing Facebook PageRachel Klaver WebsiteIdentify Marketing NZ WebsiteIdentify Marketing Australian WebsiteRachel Klaver - LinkedinRachel Klaver - Youtube See omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe