EPISODE · May 18, 2023 · 11 MIN
Reflecting on IAB Podcast Upfront, & 2 Other Stories
from Sounds Profitable
This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.| Podcasters focus on expansion and reach despite slower ad revenue growth at upfronts Podcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital Mediums Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data RAJAR Spring 2023 MIDAS Report Hot Pod: SXM Media Leaders talk about how podcast ads are still maturing And for our Quick Hits: New from Recordical: Audio Currents, a twice-weekly audio industry newsletter written by Shreya Sharma. Tuesday issues will focus on audio news, industry expert interviews, and resources for brands, while Friday episodes will feature creator spotlights. Barometer and ArtsAI have partnered to “bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising.” Podcasting gets a new magazine with Good Tape. The new print magazine aims to capture the conversations happening in the audio industry. The first issue is available for pre-order and slated for Fall 2023 release, with an open call for writers to pitch content. For a full transcript and links to all articles mentioned, please visit SoundsProftiable.com/Podcast
What this episode covers
This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.| Podcasters focus on expansion and reach despite slower ad revenue growth at upfronts Podcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital Mediums Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data RAJAR Spring 2023 MIDAS Report Hot Pod: SXM Media Leaders talk about how podcast ads are still maturing And for our Quick Hits: New from Recordical: Audio Currents, a twice-weekly audio industry newsletter written by Shreya Sharma. Tuesday issues will focus on audio news, industry expert interviews, and resources for brands, while Friday episodes will feature creator spotlights. Barometer and ArtsAI have partnered to “bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising.” Podcasting gets a new magazine with Good Tape. The new print magazine aims to capture the conversations happening in the audio industry. The first issue is available for pre-order and slated for Fall 2023 release, with an open call for writers to pitch content. For a full transcript and links to all articles mentioned, please visit SoundsProftiable.com/Podcast
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Reflecting on IAB Podcast Upfront, & 2 Other Stories
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