Refresh, Repurpose & Renew Old Content

Old content can be a treasure trove of value, but you need to brush off the dust and repurpose and refresh it.  Sometimes that means turning in-person training into an online course or a series of videos, which can be a challenge if you’re brand new to video.  To chat more about this, Matt Tidwell, CEO of ThinkThru, joins The Visual Lounge. Matt’s company builds customer education programs, including videos and online courses. He shares his top tips on how to get started with video, how to improve your content, and the best ways to translate old content into different mediums for maximum results. Learning points from the episode include: 0:00 - Intro 2:27 - How Matt first got started with images and video 4:27 - What makes a successful video 10:24 - Matt’s one tip to improve videos 11:25 – Matt explains more about his work 17:06 – How Matt helps clients get started with video 20:10 – The difficulties of going from in-person experiences to on-demand media  23:33 – What works best as a video vs. in-person experiences 30:13 – Advice for companies transitioning to digital learning experiences  34:19 – Speed round questions 39:20 – Matt’s final take  40:12 – Outro Important links and mentions: ThinkThru: https://www.thinkthru.co/  Connect with Matt on LinkedIn: https://www.linkedin.com/in/itsmatttidwell/