Reinventing Compliance with Creativity: The Acteon I-Care Code

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection—they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, leverages the entertainment devices people use to consume information in their daily lives and applies this approach to important topics such as compliance and ethics. It is not only about being funny. It involves adjusting the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible. Today, Ronnie takes a solo turn as host to Diana Whitney and Jason Blue, both from Acteon, to discuss their innovative approach to revamping their compliance program. With a new ownership structure emphasizing compliance, they created the I-Care Code. Through a creative rebranding effort featuring mascots Connie Compliance and Easy Breezy, the I-Care Code encompasses key values of integrity, compliance, accountability, respect, and ethics. By leveraging videos, interactive sessions, and a global roadshow, they successfully boosted employee engagement and speak-up cases, demonstrating the power of creativity in compliance. Key highlights: The Need for a New Compliance Approach Introducing the I-Care Code Creating Engaging Compliance Characters Launching the I-Care Code: Roadshow and Global Engagement Success Stories and Metrics Advice for Implementing Creative Compliance Resources: Ronnie Ronnie Feldman (LinkedIn) Learnings & Entertainments (LinkedIn)  Ronnie Feldman (Twitter) Learnings & Entertainments (Website) Compliance Confessions – inspired by “Mean Tweets,” these 90-second commercials address misconceptions and excuses to promote a speak up culture and the E&C team as positive and helpful. E&C Training Jams – a soulful singer banters with ethics & compliance, explaining policies, sharing examples, and debunking excuses.  Tales from the Hotline – Real speak-up-themed stories about workplace behavior gone wrong. Workplace Tonight Show! – E&C meets SNL Weekend Update, explaining corporate risk topics and why employees should care. 60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches. Custom Live & Digital Programming – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning.  Tom Instagram Facebook YouTube Twitter LinkedIn Creativity and Compliance was recently honored as one of the Top 35 Podcasts on Creativity by Feedspot. Learn more about your ad choices. Visit megaphone.fm/adchoices