Reloading Luxury - Cartier beyond the red box – Episode1: Are commitments a form of cultural diplomacy?

Today, luxury brands are getting involved beyond their core business. Investments are being made in culture, philanthropy, environmental issues and education, and luxury brands are becoming important relays for public institutions. Cyrille Vigneron, Chairman and CEO of Cartier, talks about the meaning of commitment and the responsibilities that go with it.What lies beyond the iconic red box of Cartier, a symbol that has transcended time and trends? Since its inception in Paris by Louis-François Cartier in 1847, the Maison has undergone a remarkable transformation.  Today, its commitments are tangible actions in various fields. Initiatives like Cartier Philanthropy, Cartier for Nature, and Cartier Women's Initiative are shaping a distinct vision of the world. Could this be a form of cultural diplomacy? This is the pivotal question explored in the new podcast series, Reloading Luxury, produced by Luxury Tribune.In the first episode, Cartier Beyond the Red Box - Are Commitments a Form of Cultural Diplomacy? Cyrille Vigneron, President and CEO of Cartier, talks about the meaning of commitment and the responsibilities that go with it.Choices are never neutral. For Cyrille Vigneron, President and CEO of Cartier, commitments are based on the universalism of cultures, which leads to a definition of modernity. But what is Cartier's ambition, and how do its actions resonate with the public at large? Find out in this first episode. A second podcast on the implications of these commitments in the field will follow.