Repurposed Podcast Content: Why Going Viral Is Bad – The Funny Cat Video Effect

In this episode, I dive into what I calls the "Funny Cat Video Effect"—the allure of chasing viral, repurposed content that may rack up views but often falls short in driving real business growth. While viral hits like funny cat videos may grab attention, they rarely lead to meaningful engagement or revenue. I show you the power of niche content tailored to specific audiences. By focusing on creating value for a targeted group, podcasts can boost engagement, drive website traffic, and ultimately achieve higher conversion rates. It's not just about views; it's about building genuine connections that translate into tangible business results.   Software I Recommend : https://libsyn.com/ https://riverside.fm/   You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ https://www.instagram.com/hook_media_productions/