Responsive Search Ads: Best practices to boost ROAS (w/ Amy Hebdon) | S2 EP2

In this episode of the Paid Media Lab podcast, we're speaking to Amy Hebdon about the potential of Responsive Search Ads (RSAs) - covering best practices, key strategies, and the all-too-common RSA mistakes to avoid.Very few marketers know the ins-and-outs of RSAs as well as Amy Hebdon, founder of Paid Search Magic and creator of the famed ‘Magnetic RSAs’ course, where she breaks down every aspect of what successful RSAs look like. In this episode, we cover everything you need to know about Responsive Search Ads, and get Amy’s insights on what the future holds for them.Timestamps:0:00 - Intro3:01 - What are Responsive Search Ads?5:11 - The key elements for RSA setup6:56 - Target audience vs. Anti audience8:54 - How important is the ‘Ad Strength’ metric?12:04 - Common mistakes & pitfalls to avoid14:01 - Should you use ChatGPT for RSA ad copy?15:55 - When you should pin vs. shouldn’t pin 17:34 - Key factors to keep in mind with RSA campaigns19:08 - Creating & targeting more niche audiences21:21 - Troubleshooting underperforming RSAs23:10 - What will the future hold for RSAs?25:45 - How AI overviews impact PPC27:34 - Running ads in LLMs?Prefer watching over listening? Subscribe to Lunio's YouTube channel to get full-length video episodes:https://www.youtube.com/@lunio.aiGet more free PPC tools, webinars, and resources at:https://www.lunio.ai/resource-library