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Rethinking B2B media and advertising with Reach PLC

Episode 12 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "Rethinking B2B media and advertising with Reach PLC" was published on September 28, 2022 and runs 27 minutes.

September 28, 2022 ·27m · B2B Marketing Needs Don Draper

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Episode Description

Nick Copson is the B2B Marketing Director at Reach plc, the UK's largest news media company with an audience of over 48 million people.

Nick has launched new publications and apps across the UK and managed teams with large budgets across online and offline channels. Now, most of his time goes towards developing B2B lead generation.

We discuss:

  1. The state of UK media and advertising
  2. How Reach PLC support programmatic ad buying
  3. The digital transformation of Reach PLC
  4. How traditional local media publishers can remain relevant

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