Rethinking communication in the cybersecurity space

One of the biggest barriers to promoting safe practices in cyberspace is attitude – both from users and from specialists in the industry. People who’ve never experienced a cyberattack have a difficult time understanding the need for taking precautions in their digital lives because the consequences are abstract and far removed from their daily lives. This is absolutely natural given information security has been around for a second compared to human evolution.  Most people see best practices as an unnecessary burden they don’t have time for. That’s why those in the cybersecurity space need to empathize with each user to be able to help and support them effectively. Our guest today is Joe Giddens, the Director of Content & Communication at CybSafe – a company focused on lowering human cyber risk by educating, nudging, and supporting teams. He’ll help us understand the communication challenge in the cybersecurity space.In this episode, you’ll hear about Joe’s experience in law enforcement and how he ended up in cybersecurity. You’ll also learn how familiarization makes it more difficult for experts in our industry to show empathy. Additionally, you’ll find out some honest, hard truths about practicing empathy in helping people acquire the digital security skills they need – and why they need themIn this episode, you will learn:Joe’s experience in law enforcement and the impact it had on him (04:08)How Joe ended up in cybersecurity (10:11)Why desensitization is a big challenge to overcome (15:08)An overview of CybSafe’s Oh Behave! The Annual Cybersecurity Attitudes and Behaviors Report 2022 (23:15)The negative impact of learned helplessness (29:36)Connect with Joe:LinkedInWebsiteLet’s connect!WebsiteLinkedInTwitter