Rethinking Revenue for the Content Creator Boom

What this episode covers

The boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content creators who are team captains. This "horseshoe dynamic" requires a restructuring of the revenue department. Not doing so means losing constituents and income. Michael Wasserman, founder of Tiltify, and Katrina VanHuss, founder of Turnkey For Good, discuss these changes in both technical and organizational terms. Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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Frequently Asked Questions

How long is this episode of Seeding Social Good?

This episode is 38 minutes long.

When was this Seeding Social Good episode published?

This episode was published on October 16, 2024.

What is this episode about?

The boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content...

Can I download this Seeding Social Good episode?

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