Rethinking Revenue for the Content Creator Boom

Episode 19 of the Seeding Social Good podcast, hosted by Katrina VanHuss, titled "Rethinking Revenue for the Content Creator Boom" was published on October 16, 2024 and runs 38 minutes.

October 16, 2024 ·38m · Seeding Social Good

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Summary

The boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content creators who are team captains. This "horseshoe dynamic" requires a restructuring of the revenue department. Not doing so means losing constituents and income. Michael Wasserman, founder of Tiltify, and Katrina VanHuss, founder of Turnkey For Good, discuss these changes in both technical and organizational terms. Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

Episode Description

The boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content creators who are team captains. This "horseshoe dynamic" requires a restructuring of the revenue department. Not doing so means losing constituents and income.

Michael Wasserman, founder of Tiltify, and Katrina VanHuss, founder of Turnkey For Good, discuss these changes in both technical and organizational terms.

Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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