EPISODE · Feb 8, 2024 · 26 MIN
Rethinking the Role of The BDR in 2024
from Walking Digital Corridors - A Better Future For Sales! · host Alex Abbott
"In this episode of Walking Digital Corridors, we delved into the ever-evolving role of the BDR in 2024. We discussed the challenges of MQL conversion rates and the impact of over-inflated targets on sales and marketing functions. We explored the shift towards a more hybrid sales approach and the importance of building meaningful relationships with buyers. Personalisation, trust-based selling, and the power of developing a personal brand were key topics. Join us for thought-provoking discussions and valuable insights on navigating the changing landscape of BDR roles in the digital age. Stay tuned for more engaging conversations on walking digital corridors!"
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Rethinking the Role of The BDR in 2024
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