Revenue is commercial leadership, not just pricing (Dutch)

Sick of overcomplicated revenue strategies? Learn how simplicity and commercial leadership unlock profit for independent hotels.Niek Kollau shows how to turn chain-level structure into practical wins for small properties.Guest: Niek Kollau, commercial 'co-pilot' and revenue management consultant at Rev&U, former NH revenue manager and coffee-shop owner, with hands-on experience building commercial structure for independents.Key takeaways- Build a clear commercial structure to raise margins and stop reactive price moves- Use guest profiles to target distribution, attract higher-yield segments and reduce OTA dependence- Implement year planning and simple segmentation for predictable occupancy and smoother operations- Add low-cost direct-channel benefits to drive more profitable direct bookings without price warsExpect practical examples on OTA pricing, direct-channel add-ons and converting guest experience into pricing power.Follow Revenue Management Playbook for weekly insights into hospitality, hotels, and guest experience.Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality