Reverso by Nicholas Foulkes

Some watches become icons because they dominate culture.Others endure because they adapt without losing themselves.The Jaeger-LeCoultre Reverso is the latter.In this episode of Watches and Politics — Series 3: WatchBooks, I explore Reverso by Nicholas Foulkes — the definitive modern book on one of the most intellectually rich and quietly radical watch designs ever created.This is not just a story about a case that flips.It’s a story about modernity, restraint, sport, elegance, and survival.In this episode, we discuss:• why the Reverso was born from function, not fashion• how Art Deco shaped its proportions and longevity• why the Reverso became a canvas rather than a complication• how Jaeger-LeCoultre used continuity as strategy• what Foulkes gets uniquely right as a historian and storyteller• who should read this book — and who might underestimate itThis episode connects directly to:Series 1 — time, modernity, and identitySeries 2 — manufacture culture and institutional memorySeries 3 is the library of Watches and Politics — where watches are read as historical arguments, not just objects.📌 Subscribe for weekly watch book episodes📌 Comment with your favorite Reverso reference📌 Share with the friend who says “the Reverso never changes” — and see if they’re right#watches #politics #history #horology #collecting #art #books #jaegerlecoultre #reverso