Revolutionizing Pharma Marketing: AI, Data, and Patient-Centric Strategies

This Pharma Marketing Playbook episode covers the transformation that is happening in the pharmaceutical and healthcare industries by revolutionizing it through AI, data-driven insights, and patient-centric strategies.  So, we talk about :-  AI integration with CDPs and the use of Customer Data Platforms to personalize health care marketing. Overcoming the trust deficit in health care by authentic patient engagement.  Balancing B2B and B2C marketing for hospitals and pharma brands. Leveraging wearables and health information systems (HIS) to enhance patient experiences. Emerging opportunities like proactive healthcare and medical value travel shaping the global healthcare landscape. Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: https://multiplierai.co/ About Guest: Mr. Madhur Gopal, a seasoned leader with over 20 years in the pharmaceutical and healthcare sector, holds a Bachelor’s in Microbiology, Chemistry, and Botany from Kurukshetra University and an MBA in Healthcare Management from ITM. Beginning as a PSO at Pfizer, he advanced to roles like Brand Manager at Biocon, Marketing Manager at Fortis Healthcare, and CEO of Rxpress. His leadership at Yashoda Hospitals and Manipal Hospitals showcases expertise in branding and strategy. Currently the AVP of Marketing at Manipal Hospitals, he champions patient-first innovation to drive growth in healthcare. Contact him at : https://www.linkedin.com/in/madhurgopal/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:  https://www.linkedin.com/in/saumya-multiplierai/