Richard Parsons on Why B2B Marketing Needs Don Draper Part.1

Episode 1 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "Richard Parsons on Why B2B Marketing Needs Don Draper Part.1" was published on June 18, 2021 and runs 18 minutes.

June 18, 2021 ·18m · B2B Marketing Needs Don Draper

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Episode Description

Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series.

True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.

We talk about:

What being 'a bit more Don Draper' means to him
Richard's purpose behind launching this podcast
Why he co-founded True
Richard's take on ABM and how it should be done properly
What makes great work stand out

We hope you enjoy our fascinating conversation with Richard.

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