Risk, Story, and Authenticity: Navigating the PR machine w/ Will Richards

In this episode of the GetStacked Podcast, we sit down with Will Richards, co-founder of Overnight Success and Partner at Encour, to explore storytelling, media, risk, and authenticity in the modern content landscape. From his start in engineering to founding media brands with impact, Will shares what it takes to build trust, navigate opinions, and create meaningful narratives.We unpack the mechanics behind powerful newsletters, the tension between tone and authenticity, and how to build a personal brand without burning out. Will also speaks candidly about the risks and rewards of entrepreneurship, the realities of modern PR, and why the hero’s journey still reigns in content creation.This one is a deep dive into the heart of what it means to shape and share stories that matter.