Rob Martineau
First published
12/16/2021
Genres:
business
Summary
Embarking on a 1000 mile pilgrimage across Africa to reset before then deciding you’ll build a plant-based snack food brand, that will also tackle modern slavery and human trafficking?Sure. We’ve all been there, right? Wednesdays!We are excited to be joined on this week's ‘Behaviour Changing Ideas’ podcast by the brilliant Rob Martineau, co-founder of TRIBE. Just a few weeks ago, TRIBE celebrated having raised £1m since their inception. Neil and Rob chat about the birth and growth ...
Duration
Parent Podcast
The HeyHuman Podcast
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1111: The Cutting-Edge Neuroscience Research Helping Brands Grow
Release Date: 02/14/2020
Description: HeyHuman is the transformative communications agency, specializing in neuromarketing, brand, content, social and experiential. They create Unusual Everyday™ Ideas that connect with people and change behaviours to kick-start brand and business growth. Before they launched HeyHuman, their journey began by thinking about the behaviours of successful Human Brands and how they echoed the behaviours of people who they connect really well with in real life. They then looked at these human brand behaviours as the most important ones for them as a group of people. The company now helps brands grow by thinking differently about people, brands, and marketing. We make this happen through their MindKind™ approach and Unusual Everyday™ Ideas. Our clients include Diageo, Merlin Entertainments, Mondelez, SlimFast, Natures Menu, and Typhoo. I invited Aoife McGuinness, Neuroscience Consultant at HeyHuman, onto the podcast. Aoife is a neuroscience consultant based between London and Berlin. Working in the intersection between art and science, she analyses how the brain processes communications at HeyHuman and creates multisensory experiences with electronic music collective, Universe of Tang. I learn more about how brands can use neuroscience to adapt their storytelling. We also discuss the value of multisensory experiences in marketing and the impact of neuroscience on social media strategy. However, in an over digitalized world, we also talk about how brands can become more 'human.'
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Emily Brooke MBE
Release Date: 11/18/2021
Description: As the world returns to IRL and we return to WFH/WFO, we’re delighted to be back with the second series of The HeyHuman Podcast! We’ve been catching up with some industry friends and all-round brilliant humans to discuss life after lockdowns, electric scooters, falling in love, walking over a thousand miles across Africa and as ever, behaviour-changing ideas. To kick off our first episode of the new series, Neil meets Emily Brooke MBE, the brains behind the ‘Boris Bike’ lights and much more. Neil and Emily look into her light bulb (or laser beam bulb) moment that helped tackle the problem of cyclist safety to produce one of the most iconic symbols in transport – the Beryl Laserlight.
Explicit: No
Will Best
Release Date: 03/04/2022
Description: A Bloody Mary in a can?! Sounds like a bloody match made in heaven.This week on Behaviour Changing Ideas podcast Neil is joined by Bloody Mary enthusiast Will Best, who’s idea behind Bloody Drinks started with his and his mate’s frustration that you can never find a decent Bloody Mary in a pub. Neil and Will discuss the many more elements that go into a good Bloody Mary than your standard Pornstar Martini, the difficulties and challenges of working on a start-up, and how an investor defrauding the Danish Government led him to co-found Bloody Drinks. The canned drinks market is constantly growing in popularity, and Will spent over 2 years ensuring his Bloody Mary was the best out there. Bloody Drinks are now available at many top supermarkets, have won the Great Taste Award 2021, and proved that a Bloody Mary is suitable at any time of the day, and anywhere on the go.Discover more behaviour changing ideas and subscribe to The HeyHuman Podcast on Spotify or Apple Podcasts.
Explicit: No
Episode 5 - Pip Landers, Head of Advertising & Brand Research at Mandarin Oriental Hotel Group
Release Date: 07/07/2021
Description: A lot has changed since 1998. A time before smartphones, social media, fintech, Uber, Google, Amazon, Spotify or kale. The ways in which we choose to communicate, travel, work, bank, socialise and shop are all radically different to when we were partying like it was actually 1999. Throw in population shifts, recessions, Donald Trump and a global pandemic, and it’s amazing to think how anything could still be the same now, let alone an advertising campaign. How then, have Mandarin Oriental managed to keep their iconic ‘Fan’ campaign so consistent and so relevant for over 20 years? Neil is joined by Pip Landers, Head of Advertising and Brand Research at Mandarin Oriental Hotel Group, to understand the secret behind its longevity and its success. They discuss the strategy behind the ‘category busting creative’ and how it has flexed to meet the ever-changing behaviours of its audience. For marketers, this is a rare and fascinating look into a campaign that eschewed the conventions of its competitors to help punch above its weight and unlock growth on a global scale. Discover more behaviour changing ideas and subscribe to The HeyHuman Podcast on Spotify or Apple Podcasts.
Explicit: No
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