Robert Pasin, CEO of Radio Flyer, on preserving the iconic wagon while building an electric future!

The Pasin family is one of the most important toy makers in history, having ushered in the high quality and fun red wagon which has global fame. Robert was first introduced to Radio Flyer's factory at the young age of 5 and eventually became a third-generation family leader of the iconic brand. His hard work and determination coupled with a new course of action has not only preserved the iconic family legacy, but pushed it to new heights with the advent of exciting product categories like electric bikes!The name Radio Flyer is based on two of the biggest breakthroughs of tech advancements and the brand today is continuing to live up to its innovative roots with build quality and trend setting at the forefront. Robert shares his journey to becoming the Chief Wagon Officer, what it takes to operate the business, and how they created a culture that has earned Radio Flyer the title of Fortune's #1 Place to Work in America! He also delves into his aspirations for the brand now and the roadmap for further success.