Robin Burr, Episode 6

In this episode of "Beyond the Profile," Dan Reynolds welcomes Robin Burr, a trailblazer in sales psychology and performance enhancement. Robin combines his expertise in sales psychology and hypnosis to revolutionize how sales professionals approach their work. He advocates for a sales experience that is collaborative, disarming, and enlightening—akin to therapy. Topics include: The barriers that prevent talented salespeople from achieving consistency and the importance of a growth mindset. The application of hypnosis in sales to ethically influence and persuade. How companies should approach sales training by focusing on understanding the prospect's problems rather than solely relying on product knowledge