EPISODE · Mar 4, 2026 · 26 MIN
Robin Thurston, CEO of Outside, on building the premiere destination for outdoor enthusiasts!
from Legends N Leaders · host Ben Weiss
From Co-Founding MapMyFitness, which showcased how fitness could be smarter to creating the #1 brand for people who love the outdoors, Robin is always creating exciting ventures! The MapMyFitness journey changed as the company was acquired by Under Armour and Robin ultimately became CDO at Under Armour, driving its digital innovation. With all those incredible experiences under his belt, Robin embarked on building a brand that was aligned with his passion for adventure. He shares how the vision for Outside came about and why the niche for a lifestyle brand around the outdoors was vacant. He also shares the pillars that have made the brand what it is!
What this episode covers
From Co-Founding MapMyFitness, which showcased how fitness could be smarter to creating the #1 brand for people who love the outdoors, Robin is always creating exciting ventures! The MapMyFitness journey changed as the company was acquired by Under Armour and Robin ultimately became CDO at Under Armour, driving its digital innovation. With all those incredible experiences under his belt, Robin embarked on building a brand that was aligned with his passion for adventure. He shares how the vision for Outside came about and why the niche for a lifestyle brand around the outdoors was vacant. He also shares the pillars that have made the brand what it is!
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Robin Thurston, CEO of Outside, on building the premiere destination for outdoor enthusiasts!
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