Roger Gengo of Masked Gorilla

This week we are coming to you from Masked Gorilla Headquarters in Highland Park, Los Angeles with Roger Gengo, founder of Masked Gorilla and Masked Records. We talk about him being an early adopter of SoundCloud as a tool for discovering emerging artists, turning a blog into a record label and festival, as we trace the unglamorous steps in between. From throwing shows in LA to being first to champion would be stars like Lil Peep and Lil Yachty (before almost anyone knew who they were), Roger has been on the frontlines of modern rap's tide shifts. So we pick his A&R brain and get some golf talk in for an extra long episode.