Roll-Up Integration Is a Human Sport | Eiron Roffey | MYM S2 Ep 3

Roll-ups do not fail because the spreadsheet is wrong. They fail when seller psychology, team readiness, and platform gaps turn integration into a slow bleed.In this episode of the Master Your Merger Podcast, Klint Kendrick talks with Eiron Roffey, an M&A integration leader based in Canada who has led the integration of more than 80 founder-led businesses across healthcare, technology, and professional services. Eiron shares the founder personas he sees most often, how to build trust without losing integration momentum, and why delaying integration without purpose creates integration debt.What you will learn in this episode:The founder personas Eiron sees most often and what each one needs to trust the buyerHow to lead with empathy while still keeping integration movingWhy fear of the unknown drives resistance more than the change itselfHow to earn trust in stages without breaking the founder’s legacyWhat deal teams should stop saying, and what they should say insteadHow platform readiness, unclear end states, and repeated delays create integration debtWhy ripping off the band-aid once can be easier than dragging change out repeatedlyHow integration leaders can help Corp Dev teams focus on the people behind the value🎧 Subscribe and listen now. #MasterYourMerger #PeopleFirstMNA #Integration #RollUp #MNA #ChangeManagement