Rooted in Heritage: Akash Mehta on Building a Global Wellness Brand episode artwork

EPISODE · Jul 3, 2025 · 17 MIN

Rooted in Heritage: Akash Mehta on Building a Global Wellness Brand

from Global Indian Creatives · host Rekesh Chauhan, Anila Dhami

How do you build a global brand? In this episode, we spotlight a creative force in the hair and wellness space: entrepreneur Akash Mehta. As the co-founder and CEO of Fable & Mane, Akash has blended the ancient wisdom of Ayurveda with modern haircare, creating a brand rooted in Indian heritage and powered by plant-based ingredients. Before launching Fable & Mane, Akash held digital leadership roles at Burberry, Estée Lauder Companies, and Dior. His work earned him a spot on Forbes’ ‘30 Under 30’ list in Media and Marketing. Together with his sister Nikita Kanani, Akash launched the first Ayurvedic, sibling-founded brand at Sephora. In this conversation, Akash shares how he leveraged the power of social media to build a global brand. 

How do you build a global brand? In this episode, we spotlight a creative force in the hair and wellness space: entrepreneur Akash Mehta. As the co-founder and CEO of Fable & Mane, Akash has blended the ancient wisdom of Ayurveda with modern haircare, creating a brand rooted in Indian heritage and powered by plant-based ingredients. Before launching Fable & Mane, Akash held digital leadership roles at Burberry, Estée Lauder Companies, and Dior. His work earned him a spot on Forbes’ ‘30 Under 30’ list in Media and Marketing. Together with his sister Nikita Kanani, Akash launched the first Ayurvedic, sibling-founded brand at Sephora. In this conversation, Akash shares how he leveraged the power of social media to build a global brand.

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Rooted in Heritage: Akash Mehta on Building a Global Wellness Brand

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This episode was published on July 3, 2025.

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How do you build a global brand? In this episode, we spotlight a creative force in the hair and wellness space: entrepreneur Akash Mehta. As the co-founder and CEO of Fable & Mane, Akash has blended the ancient wisdom of Ayurveda with modern...

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