Route 66’s Musical Roads and Fourth Boost | Santa Fe News

New Mexico’s Route 66 is buzzing with excitement as locals and officials brace for a packed Fourth of July weekend, despite a 10% spike in travel costs. Higher-income travelers are keeping hotels and flights steady, while a $4 million state investment in beautification, festivals, and marketing—including a new “musical road” that plays “America the Beautiful” when you drive over rumble strips—is turning heads and drawing crowds. Santa Rosa, right on the historic highway, is already seeing business boom and plans a classic car parade, betting that unique experiences will outshine rising gas prices—and keep the economic momentum rolling all year. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/6af9827bff0f8636