RS320: The Psychology of Sales

Clearly Design works in every aspect from branding to marketing, from product to promotion. Go to Clearly.Design for a discount on his monthly design subscription service. Tell him that Rogue Startups sent you. What gets someone to buy our products or services? How do you make LinkedIn a meaningful sales channel? In today’s discussion, Craig speaks with LinkedIn expert Ryan Musselman on optimizing your LinkedIn presence. Ryan highlights the importance of focusing on and mastering a single platform for maximum impact. Understanding effective methods to connect with a broad audience is crucial for achieving your strategic goals. LinkedIn offers excellent opportunities to engage with your target demographic. Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at [email protected]. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week! Highlights from Craig and Ryan’s conversation: What influences customers to buy services and products What if customers don’t know what they want? The answer to what they need is inside of them, so ask good questions Selling the path to the outcome and the transformation Focus on helping potential and current customers overcome their obstacles Have a natural way to sell without “selling” Speak to the problem or the want instead of using the phrase “demo” Maximizing the time you spend on LinkedIn The more rapport you build with a potential customer, the more they will trust you Engaging with their content in order to create deeper connection rates LinkedIn as a platform is embracing video more and more LinkedIn as an amplification system The power of video for building connections Be intentional with  LinkedIn for 6 months: engage with content, make connections, and build relationships. A Little About Ryan: Ryan Musselman is the founder of Coaches who Close. CwC equip coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow. Links & Mentions from This Episode: Ryan on LinkedIn Rogue Startups Resources: Follow Craig on Twitter/X Craig on LinkedIn Castos Founder Insights