RS351: Why Brands Fail on Reddit

Today on the podcast, Craig sits down with Reddit marketing expert Paul Xue to explore how brands can tap into one of the internet’s most engaged and skeptical communities. Reddit can be a tough nut to crack, but when approached with authenticity and a strategic approach, it can become a powerful driver of trust, visibility, and growth. Paul, founder of his own marketing company specializing in Reddit campaigns, breaks down the principles, tactics, and future trends you need to know. Whether you’re curious about launching your first campaign or wondering if Reddit should be part of your overall growth strategy, this episode is packed with practical insights, not to mention a few insightful predictions on the future. Highlights from Craig and Paul’s conversation The fundamentals of Reddit marketing: why content and value must come before sales. How authentic reviews and real conversations build credibility with both competitors and customers. Proven strategies to run successful Reddit campaigns without getting downvoted. Ways to make your brand stand out in Reddit’s crowded, skeptical landscape. The future of AI models and how they’ll shape online marketing. Big-picture insights on AI, robotics, and what a fully autonomous future could look like. Resources and Links from This Episode Paul’s LinkedIn: https://www.linkedin.com/in/pxue/ Paul on X (Twitter): https://x.com/pxue?lang=en Castos Free Tools: com/tools Email me: [email protected] Find me on Twitter: @TheCraigHewitt If you feel like Rogue Startups has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. Do you have any comments, questions, or topic ideas for future episodes? Feel free to reach out to me: Twitter: @TheCraigHewitt LinkedIn: Craig Hewitt Email: [email protected] #AI #marketing #reddit Chapters (00:00:00) - How to Market Your Brand on Reddit (00:00:59) - Paul on Reddit Being Soulless (00:01:30) - Are You a Reddit Marketer? (00:05:45) - Multiple Reddit Accounts: How to start a community (00:12:53) - How to Get your Website and Brand Images indexed on Reddit (00:19:56) - Reddit Marketing: The B2B Content (00:22:46) - Is AI Eating Its Own Content? (00:29:07) - Top Tech Executives: Where Do You Think the World Will (00:30:39) - GPT5: When Will It Drop? (00:32:16) - Underrated AI Companies (00:37:00) - Will AI Agents Replace Jobs? (00:43:46) - How to get a job in the tech world