Rugby Fans Swap Beer for Bourbon

Rugby fans in the UK are ditching beer for bourbon, with 85% ready to try something new—thanks to Buffalo Trace’s secret ‘Hidden Den’ at The Fox in Twickenham, a cozy whiskey lounge popping up for big match days. Designed for fans craving a sophisticated, atmospheric escape before the roar of the crowd, it’s stocked with signature highballs and a Buffalo Trace Ginger twist, all while launching the brand as the official spirits partner for PREM rugby. This isn’t just a bar—it’s a new tradition, blending heritage, luxury, and the spirit of the game. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/b9ec9b45b80d0d77