Running Life's Marathon: Heather Ewing on Breaking Barriers in Commercial Real Estate

Running Life's Marathon: Heather Ewing on Breaking Barriers in Commercial Real Estate In this episode of the Spotlight, a Women Speak CRE podcast, host Allison Weiss interviews Heather Ewing, founder and CEO of Abstract Commercial Real Estate. Heather, a seasoned commercial real estate strategist and international marathoner, shares her unconventional journey into the industry, highlighting the life-changing car accident that propelled her into seeking her true purpose. She discusses the integration of her personal passions, like running, with her professional life, and how these experiences sharpened her discipline and resilience. Heather also offers insights into navigating the commercial real estate market, emphasizing the importance of authenticity, strategic risk-taking, and continuous personal and professional development.The conversation reveals how Heather balances her creative spirit with her business acumen, making her a standout leader in the retail and restaurant brokerage landscape of Madison, Wisconsin.   00:00 Introduction to Heather Ewing 02:33 Heather's Journey into Commercial Real Estate 03:06 Overcoming Adversity and Finding Purpose 03:48 Transition to Commercial Brokerage 04:59 Starting Abstract Commercial Real Estate 05:15 Navigating Challenges and Embracing Change 08:48 The Role of Family and Personal Growth 12:42 Running and Real Estate: A Parallel Journey 18:36 Building a Unique Brand in Commercial Real Estate 23:07 The Importance of Providing Value 24:03 Making a Splash in the Market 26:04 Embracing Authenticity in Business 29:30 Navigating Gender Dynamics in the Industry 34:12 The Power of Personal Stories 37:56 Mindset and Daily Routines 42:28 Conclusion and Final Thoughts  Social Media Details  LinkedIn/Instagram/YouTube: @WomenSpeakCRE Website: https://www.womenspeakcre.com/   Host | Allison S. Weiss   LinkedIn: https://www.linkedin.com/in/allisonsweiss/ Instagram: @allisonsweiss Website: https://www.crerecruiting.com/   Guest | Heather Ewing   LinkedIn: https://www.linkedin.com/in/heathermewing/ Website: https://www.abstractcommercialrealestate.com/