Ryan Flaitz, Co-Founder of PSD, on why underwear worked and how they redefined endorsements for it!

Ryan focused on building a brand around an untapped category for athlete endorsements, underwear! He and Curt started with a dream to build their own brand and after having accumulated enough money to buy a RV they worked day and night driving around to share Ryan's design talents lead with Curt's business skills to the world by selling outside the box artsy shirts and more. Ryan shares at what point he realized he would start PSD, why underwear became the brand go to category, how they got their first athlete endorser via clever outreach, why they broadened underwear sponsorship to many players, how his passion for art evolved, and much more! PSD is a unique story of two people, with complementary skill sets, that both believed in themselves that they could become successful no matter what! Ryan also has beautiful artwork that he has created, which he employs outside the box techniques like painting on cardboard, that he shares about. Hope you enjoy!