S0204 - Customer Obsession, Covid and Contemporising Waru...

What this episode covers

This week, I am delighted to welcome Alan Wong, the Chief Technology Officer at Indonesian start up Ula. On this show we explore Alan’s stellar background at Amazon and Booking.com, his fascinating journey into the very current and fast growing world of B2B SME marketplaces and how customer obsessions is at the heart of everything that Ula do. We hear how this incredibly fast growing start up managed to grow throughout the covid pandemic and hear what is in store in the near future. Please find below the episode summary: 01:23 - welcome & backstory 07:23 - How Ula Started 10.18 - Learnings from Amazon - Customer Centricity & engaging around a mission 14:08 - Solving customer challenges 16:33 - Ula.app - Problem Statement 23.09 - On raising Series A 26.29 - On rapid scaling 31.38 - What’s next for Ula 36.13 - Challenges of growing a tech team in Asia 41.30 - On managing distributed teams and opinions on the future of workspaces 50.27 - Alan’s top tips on growing a business & closing thoughts 55.28 - Quickfire question round

Share this episode

Similar Episodes

Bringing it all together.

Mar 31, 2026 ·54m

Why is the vendor role so contentious in the cyber ecosystem?

Mar 27, 2026 ·14m

But what do you really want?

Mar 24, 2026 ·42m

Strategic approaches to talent: A practical guide.

Mar 20, 2026 ·42m

Mid season reflection with Kim Jones.

Mar 17, 2026 ·41m

Is the role of the CISO adding to the confusion?

Mar 13, 2026 ·44m

Similar Podcasts

Solving for Change MOBIA Technology Innovations Solving for Change welcomes business and technology leaders to share stories of bold business transformation within complex organizations. In an era when technology and markets are changing around businesses, the key to staying competitive is to evolve in response to those changes. MOBIA’s Mike Reeves and Marc LeBlanc investigate business transformation, deconstructing the challenges, ambitions, and market disruptions that drive companies to embark on transformation journeys, and exploring their unique approaches to achieving meaningful outcomes. What sparks leaders to pursue business transformation? How do they overcome the challenges along the way? What are the keys to creating enduring change? Through in-depth conversations with business and technology leaders, Mike and Marc answer these questions and explore how businesses evolve by pulling four key transformation levers: people, process, technology, and culture. Darknet Discussions Darknet Discussions Welcome to "Darknet Discussions," the podcast that gets into the shadows of the internet to bring you the most intriguing, enlightening, and sometimes unsettling stories from the dark web. Hosted by seasoned darknet aficionados, each episode of "Darknet Discussions" explores the intricate dynamics of darknet markets, cybersecurity threats, and the digital underworld. Join us as we interview experts, discuss the latest trends in cybercrime, and shed light on the technologies that operate beneath the surface of everyday internet use. Also, we occasionally go off on a tangent about something completely unrelated. CISO Perspectives (public) N2K Networks This season on CISO Perspectives, host Kim Jones explores some of the challenges of leading through uncertainty. We explore the complexity of the changing nature of regulation and working with the federal government, the evolution of privacy and fraud, and how emerging technologies like AI and quantum computing are changing cyber. When you don’t know what questions to ask, you’re afraid to ask, or don’t know who to ask, CISO Perspectives provides the foundation for learning in this brave new world. NEWMORROW SESSIONS - A PodCast Series on the Future of Hospitality Mario C. Bauer, Florian Schneider, Axel Weber & Dr. Tillman Bardt The Newmorrow PodCast is more than a podcast — it's a platform for open dialog on the future of our business, a platform for those building what doesn’t exist yet. Here, we share and embrace our passion for the hospitality industry, but we won’t romanticize the journey. We ask the tough questions, confront uncomfortable truths, and prepare for a future that resists easy answers. We believe that the tougher and wilder times become, the more openly, honestly and humanely people need to talk to each other and act together. We believe, openness, togetherness, and truthfulness should also be cornerstones of a professional community to develop our utopian idea of „open source“. This is a space where visionaries don’t just imagine the future — they wrestle with the paradoxes that shape it: success vs. happiness, data vs. instinct, stability vs. reinvention. Join leaders, entrepreneurs, and thinkers as they share not what made them — but what’s actively shaping them, now and next. So tune in

Frequently Asked Questions

How long is this episode of Emerging Markets Growth Leaders?

This episode is 1 hour and 5 minutes long.

When was this Emerging Markets Growth Leaders episode published?

This episode was published on March 19, 2021.

What is this episode about?

This week, I am delighted to welcome Alan Wong, the Chief Technology Officer at Indonesian start up Ula. On this show we explore Alan’s stellar background at Amazon and Booking.com, his fascinating journey into the very current and fast growing...

Can I download this Emerging Markets Growth Leaders episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.