S02E4: The Solar Coaster: Inside UK Solar’s Rapid Rise

The UK solar market is moving fast  and batteries, smart tariffs and solar-plus-storage are changing what homeowners expect from their energy systems.In this episode Melissa speaks with Hollie Carek, General Manager UK & Global Head of Partner Marketing Strategy at OpenSolar, about how the UK solar industry has evolved since 2019 and where it’s heading next.Hollie shares her perspective on the “solar coaster”, the impact of the energy crisis, the rise of battery adoption, and what installers need to keep pace in a high-growth market.They also discuss how OpenSolar Shop is helping installers and distributors work together more seamlessly, and why resilience, agility and diverse perspectives matter in climate tech.Guest profile:Hollie Carek is General Manager UK & Global Head of Partner Marketing Strategy at OpenSolar. With a background in advertising and years of experience in solar, she brings a sharp perspective on the UK market, installer needs and the partnerships helping accelerate solar adoption.