S03 E19 MY.GAMES’ Elena Grigorian On Smart Strategies To Stay Afloat During This Industry Downturn

In a time when investors are calling for prudence and playing it safe, one company has managed to not only persevere but prevail. Elena Grigorian, CEO of MY.GAMES, joins hosts Peggy Anne Salz and Brian Baglow to explain the key strategies and developments that delivered a 14-fold increase in MY.GAMES’ effective marketing investments, a 4-fold increase in the company’s business, and an opportunity to crack the Chinese market. What’s more, Elena discusses her journey and challenges to becoming one of the few female CEOs in gaming and MY.GAMES’ impressive efforts to empower women and embrace multiculturalism in gaming. From diversification to centralisation to how to ride the game industry's highs and lows, this episode has it all.  CHAPTER TIMESTAMPS 00:00 - Intro 02:55 - MY.GAMES centralisation of marketing 07:42 - Should studios convert to 100% remote? 09:20 - How MY.GAMES leverages diversification  14:07 - Empowering women and cultivating diversity in games 18:48 - How to ride the games industry highs and lows 20:44 - The development is Elena most excited about 26:51 - Favourite games Q&A with Elena * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event