S1 E3 | Why Advertisers Are Gravitating From Linear TV to Connected TV: Jeremy Smith, Telaria

from How Agencies Thrive · host StackAdapt

In this episode, Jeremy Smith from Telaria joins Meredith Henstchel to dig into all things TV, starting with all of the industry acronyms that tend to be befuddling—OTT, CTV and linear TV. The advantages of advertising on CTV are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required. Listen in as the differences of advertising on CTV compared to linear TV and traditional TV are revealed. Certainly, the audiences on CTV are far more engaged and receptive to the messaging.  But, can advertisers get an accurate viewer approach to results in a targeted advertising approach? Is it possible to mimic digital advertising strategies for CTV advertising as well? We take a closer look at the similarities and dissimilarities between advertising on CTV and linear TV. This is an episode not to be missed!Key Takeaways from this Show CTV versus Linear TV—Why advertising on CTV can yield much better dividends  Like digital campaigns, can you adopt a targeted approach for CTV advertising?  What does a Programming Guaranteed Deal constitute?  Can you leverage the CTV platform for political campaigning?  TV subscription trends in the wake of the coronavirus pandemic  And much, much more….. ©StackAdapt Inc.2022

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This episode was published on May 20, 2020.

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