S1, E40: The Stockist - Helen Wade

Discover the dynamic evolution of Salt Lake City's neighborhoods, especially the transformation of Sugar House and 9th and 9th, with insights from Helen Wade, the visionary founder of the boutique store Stockist. Helen takes us through her remarkable 15-year journey adapting to the changes, expanding her store, and celebrating its milestone anniversary. Listen in as she shares her diverse background in snowboarding, horse culture, and raising a family, painting a vivid picture of the personal and professional growth that mirrors the community's own development.Reflecting on her dad’s career with Outward Bound, we explore how his passion for scenic vistas led the family to settle in Sandy, Utah. This chapter is filled with personal anecdotes from her time at the University of Utah, adventures in van travel and snowboarding, and the inspiration to create a unique clothing store in the 9th and 9th area. The store was born from a desire to provide a welcoming shopping environment for young professionals, shifting away from the impersonal experience of larger retailers. The vibrant community and convenience of the 9th and 9th neighborhood played a crucial role in bringing this vision to life.Join us as we reminisce about local entrepreneurial ventures, from selling hand-engraved sunglasses to hosting ping pong paddle art shows and bike races. We discuss the challenges faced by local businesses, such as COVID-19 and road construction, while celebrating the sense of community fostered by beloved local spots like Coffee Garden and Mazza. Helen also shares her insights on the evolution and sustainability of boutique stores in the fashion industry, emphasizing the importance of adaptability and personal touches in store design. Exciting future projects, including a potential Park City pop-up and the launch of a private label collection, promise new opportunities and continued growth.50% Off Minky Couture Blankets: softminkyblankets.com/SMALLLAKECITY Visit www.luxeautomotive.com or use this link to request a quote Please be sure to like, review, follow, subscribe and share the podcast with your friends and family! See you next time Support the showSmall Lake City Calendar, add for all the events coming up straight to your iCal, Google Calendar, or Outlook: https://42b1ul.share-na2.hsforms.com/2NEaCwuBsSH-fY1z5Hr7DkgJoin the Small Lake City Discord: https://discord.gg/TYNzMhCxeKSubscribe to the Newsletter! https://www.smalllakepod.com/newsletter-landing-pageInstagram: @smalllakepodYoutube: https://www.youtube.com/@SmallLakeCityPodcastTikTok: @smalllakepod