S1 E5 | Harnessing Changing Consumer Habits to Reshape the Future: John Shaughnessy, LiveRamp

In this episode, Christian St. Louis from StackAdapt and John Shaughnessy of LiveRamp examine the impact of COVID-19 on the advertising world. While some businesses have completely stopped advertising, others have doubled down on their advertising spend.   While digital ad spends is down by a third, social media usage has shot up by 70% right now. This anomaly has created a unique situation where businesses can reach a much larger audience for every marketing dollar spent. Listen in while John and Christian cite historical data as well as current statistics to reveal why advertising right now can pay off rich dividends when we tide over this current crisis. The entire show is peppered with really interesting nuggets of information and insights. For instance, while OTT usage has gone through the roof, did you know that alcohol consumption has fallen by 25%? Likewise, comfort brands are showing rising sales as people crave normalcy in these trying times. And the show’s wrap up? It’s all about preparing for the eventual removal of third-party cookies. I bet you weren’t expecting that!We know you won’t want to miss this one!Key Takeaways from this Show How can businesses alter their messaging in the wake of the coronavirus pandemic  Advertising strategies for automotive and the home industry as people stave off big-ticket purchases  Will the coronavirus pandemic change user behaviour forever?  And so much more….  Resources StackAdapt LiveRamp©StackAdapt Inc.2022