S1, E5 - The Easy Part About Making Hard Decisions

In this episode of From The Culture, Marcus Collins and Amanda Slavin dig into one of the most deceptively complicated forces inside every organization: change.Change isn’t just a strategy, or a punchline, it’s emotional, messy, cultural, and deeply human. They explore trust, resistance, and the role values and shared meaning play in shaping behavior. The conversation also draws on insights from Javier Farfan, a seasoned marketing executive and current strategic advisor at J Wolf Advisors, who’s helped brands like the NFL, McDonald’s, Miller Coors, New Balance, and TIDAL navigate culture, entertainment, and technology to build impactful and lasting relevance.