S1 E6. Influencers + The Speed Race - Beyond the Best. Th...

What this episode covers

Why does one of the worlds most dangerous running races, also appear to be one of the most exclusive and popular? The Speed Race is an event without even an official route, start date or time, let alone large marketing campaign, so how do they attract some of the biggest names in the world to be a part of their event? The answer is influencers. Listen as Toby and Nick unpack how insurance businesses might learn valuable lessons from The Speed Race on how to leverage social media platforms, and the influencers that reside there, to even greater effect.

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Frequently Asked Questions

How long is this episode of Beyond the Best. The Innovation Podcast.?

This episode is 37 minutes long.

When was this Beyond the Best. The Innovation Podcast. episode published?

This episode was published on January 17, 2024.

What is this episode about?

Why does one of the worlds most dangerous running races, also appear to be one of the most exclusive and popular? The Speed Race is an event without even an official route, start date or time, let alone large marketing campaign, so how do they...

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