S1, EP2 - The Re-Founding Fathers, The Importance of Values in an Everchanging World

In episode two of 'From The Culture', Marcus and Amanda reflecting on their conversation with former IBM CMO Jon Iwata. Drawing on Iwata’s experience interviewing more than 100 founders and entrepreneurs—and his work as a lecturer at Yale School of Management—they explore how business culture is shaped. The discussion digs into the role of values, examining how a company’s culture often initially mirrors its founder, particularly in the context of legacy brands however, over time and through natural business leadership values can and in some cases need to change.