S1, EP4 - Navigating The Ghost of Cultures Past

In this episode, Marcus and Amanda reflect and explore big questions, real experiences, and the deeper meaning behind the work we do and why sometimes, it can't be separated from the lives we live. In this episode, Amanda interviews Tariq Hassan, one of the industry’s most recognized marketing leaders, on how legacy culture impacts modern organizations. With over two decades of global marketing, communications, and brand leadership — including leading marketing at McDonald’s USA — Hassan shares practical insights on navigating change and building brands that stay relevant.