S12 E17 Intangibles Customer Equity with Gayle Turner & Robert McGarvey

Understanding intangibles is one of THE most important skills for 21st Century management. - Robert McGarvey Neo-Liberalism has run its course. Normative Theory is rooted in the dynamics of social dynamism. “Greed is Good” has run its course and Ayn Rand’s false dichotomy of Extreme Individualism on one side and Collective Socialism on the other as the only choices for contemporary society has been proven to be fallacious. Understand the value of your organization’s intangibles. Explore what your customers’ value and why they do business with your organization. Initiate a customer survey. Do this now! Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/  Robert McGarvey is an economist, economic historian, geologist and strategist specializing in intangible assets. McGarvey is the Founder and Programme Co-Lead of Rethinking Capital. Check out his LinkedIN profile - https://www.linkedin.com/in/robert-mcgarvey-920b28/  If you'd like to explore how clarifying your organization's stories and sharing the stories that exemplify those values can improve performance click here and schedule a time to talk with Gayle. TAGS: #IntangibleAssets #21stCenturyManagement #RobertMcGarvey #SocialDynamism #NormativeTheory #GreedIsNotGood #AynRand #FalseDichotomy #Individualism #CollectiveSocialism #CustomerValue #CustomerSurvey #OrganizationalValue