S13 E1 Why Have a Mission with Gayle Turner & Shelli Jost Brady

"Why have a mission statement, if you don't have a mission?." Objective: The Why In this episode, we dive into the importance of having a clear mission in your business and personal life. We share a story that highlights the power of a strong mission statement and how it can rally an entire organization towards a common goal. Plus, we discuss the significance of being authentic and true to yourself, because that's what truly makes a leader worth listening to. On this episode of Stories Matter! Helping Leaders Transform Lives, we explore the topic of mission statements and why they matter. We delve into the differences between mission, and vision, and how they each play a crucial role in shaping the direction of a business. We discuss the concept of self-storytelling and the impact it can have on enrolling others in your vision. Action Steps: 1. Reflect on and discern why you lead. What drives you and gives your work meaning? 2. Craft a mission statement that clearly defines your business, who it serves, and how they benefit. 3. Develop a compelling vision for the future state of your company, one that inspires and motivates your team. 4. Embrace the power of storytelling to effectively communicate your mission, and vision. Use anecdotes and personal experiences to engage and enroll others. 5. Stay true to yourself and your essence. Be authentic in your leadership and don't succumb to the pressures of following business fads. [TAKE ACTION] Take action now! Start by finding clarity in your purpose, crafting a mission statement, and developing a compelling vision for your business. Then, embrace the power of storytelling to engage and enroll others in your mission. Be the leader worth listening to. Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire