S13 E13 Netflix with Gayle Turner, Shelli Jost Brady & H. Nathan Toft

Coming up on this episode of "Stories Matter! Helping Leaders Transform Lives," we delve into the fascinating story of Netflix's attempt to transition from DVD rentals to streaming, and the lessons leaders can learn from this branding challenge. Join our hosts Shelli Jost Brady and Gayle Turner as they welcome their guest, Nathan Toft, owner and lead strategist at Dragons Tooth Marketing. Stay tuned as we explore the importance of protecting a business's brand, the impact of effective communication during transitions, and the relationship between Netflix and its customers. Let's dive into the world of brand management and discover how leaders can navigate these transformative moments to ensure success. Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/  Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/ Nathan Toft, owner and lead strategist at Dragons Tooth Marketing. He's a whole-brain thinker, driven -to understand the category, brand, and consumer, -to find the human story in the data, and -to transform the way brands interact with people to the benefit of both. Check Out his Linked In profile to learn more https://www.linkedin.com/in/nathantoft/ Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire Keywords Nathan Toft, Netflix, DVD service, streaming, Quickster, revenue, internet accessibility, customers, backlash, market, collection, movies, goodwill, search, separate, brand, leaders, consumer, B2B, professional services, protect, investors, VC community, tech company, entertainment company, consumer revolt, announcement, apology video, story, identity, dating, connection, relationship, library DVDs, lagger, cutting-edge, brand promise, expectation, future sales, CEO, constituencies, stakeholders, relationship building, transition, loyal customers, bridges, Gail Turner, Shelly Yost Brady, Nathan Toft, Dragons Tooth Marketing, Brand Center